Marketing eSeminar 

Guest lecturer: *Mr Opeyemi Ogungbire (B.Pharm, M.Sc)

Module 3:  Packaging Your Products & Services  

'Image they say, is everything'.
After turning your ideas into products/services. An important aspect to consider as you strive to get your products into the market is packaging. 
We shall be taking a brief look at packaging. 

A number of new products often fail, all because much thought and care was not put into the final packaging of such products. 

As you prepare to package your products, put the following into consideration:
- The nature of the product.
- Your target customers.
- How will your product be different from those already in the market?
- What can you learn from your competitors? Their success and failures.
- What improvement can be made on your present packaging. 

Take note of these 4 rules of packaging:

1. Cost effective.
It should be low in cost but not at the expense of quality. Look for the best quality at an affordable price. Never compromise on quality. 

2. Protective.
There must be adequate protection and preservation of your product in the chosen pack. It must keep moisture (wetness), dust, insects, etc. out of the product. There must be no leaks, gaps or holes.

3. Attractive. 
Don't forget 'Image is everything'. The best product that is poorly packaged, won't do well. You don't have a second chance to make a first impression. Your first impression is your packaging, make the best use of it. Use attractive colour combinations depending on your target customers, children respond to very colourful packaging, some colours appeal strongly to females more than to males etc. 

4. Comply with regulations.
There are laws that spell out how certain products should be packaged. If your products fall into these category, it is important that you keep to these laws and regulations. 

Other tips on Packaging.
* Where possible, get a designer to help in creating the package concept you want. However you must give your designer a clear idea of what you want. 

* Branding is key.
This is your umbrella under which your various product line will come. Keep it simple and easy to remember. Get a brand colour for which you will be known. We see this example with our GSM telecom operators, each have a colour it is known for.

* Select a printer.
Get a printer that specializes in printing on your chosen type of packaging. Prints must be clear, easy to read.

Wishing you, the very best as you package your products for EXCELLENCE.  

THANK YOU.


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*Mr Opeyemi Ogungbire has extensive work experience in sales and marketing and has worked in couple of international organizations in that capacity.

Reference

Marketing Techniques for New Products and Services. DLES, Aug. 2017

Excerpts from DHIO's eSeminar series, EARnpreneurs project.

The EARnpreneurs or Project EARn is DHIO's project that addresses Empowerment, Acquisition of skills and Resource linking for deaf entrepreneurs. 

To join DHIO's EARnpreneurs, you must be deaf  and already an entrepreneur or aspiring to be one;

Must NOT be younger than 18 years old. 

To apply, please send your CV or a short biography (note) about yourself to: earnpreneurs@gmail.com