DRIVING SALES AND MARKETING

Guest lecturer: Mr Opeyemi Ogungbire (B.Pharm, M.Sc)

Module 1 : Introduction to Marketing 

Meaning of Marketing 

Marketing is a broad concept with various definitions.

- It is "the management process responsible for identifying, anticipating and satisfying customers' requirements profitably".

- It can also be said to be "all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer".

- "Marketing informs, interests and gets people to make purchase".

Take note that marketing involves GETTING PEOPLE TO MAKE PURCHASES, and this purchase should be done OVER AND OVER AGAIN. It is not enough to make a sale once, the customer should buy again and again and bring others to buy, marketing helps to make this happen.

What then are the components, elements or ingredients of marketing?

 Components of Marketing 

The components of marketing includes but not limited to:

- Market research
- Community   involvement
- Sales strategy
- Product pricing
- Distribution
- Customer support
- Promotion
- Advertising

Why should we market our products and services? 

 Purpose of Marketing 

- To catch the attention of a target group or market 
- To make it easy for  the customer to make a buying decision
- To provide the customer with a specific, low-risk and easy-to-take action

Why is marketing important? Why spend time and resources on marketing? 

 Importance of Marketing

The importance of marketing includes the but not limited to the following:

- Creates awareness for your brand
- Increases your reputation.
- Better sales and more income.
- Allows for healthy competition.
- Helps to make the business grow bigger.
- It helps to keep the business alive and well.

This will be our first module next week we will examine other aspects of marketing. Happy training and discussions.

Excerpts from DHIO's eSeminar series, EARnpreneurs project.

The EARnpreneurs or Project EARn is DHIO's project that addresses Empowerment, Acquisition of skills and Resource linking for deaf entrepreneurs. 

To join DHIO's EARnpreneurs, you must be deaf  and already an entrepreneur or aspiring to be one;

Must NOT be younger than 18 years old. 

To apply, please send your CV or a short biography (note) about yourself to: earnpreneurs@gmail.com